1.30.2005

African Lion Safari

Living in Ontario, I can't count the number of times I've seen the commercial. It's aired so often that I can even sing the jingle! My parents took us there only once when I was young, but it was a lot of fun. I remember a monkey climbing onto our station wagon and ripping the siding from the car!

When I moved to Vancouver, I remember seeing the same commercial on TV. Two weeks ago, I asked a friend of mine if he'd ever heard of it. He told me he's seen the commercials and thought it was in the States, or Africa, or some tropical area. I laughed and told him it was in Ontario, of all places!

Just today I saw the commercial again and I tried to watch it from a perspective of a native Vancouverite. And then I realized it isn't clear WHERE the African Lion Safari is located. What the heck are they doing showing the same commercial they show in Ontario, where there is a higher chance of attracting customers, to people who are 4 provinces away? If they're going to advertise, they should at least create a commercial that speaks to those who need to travel a fair distance, and make it clear WHERE it is .

"... African Lion Safari ~ See the animal show!..."

1.17.2005

Email in cyberspace?

Why do some sites have an email address where you can contact their customer service department, when no one replies to it?

That's how it is with some companies. Their site might look great and their products even greater, but a company's credibility greatly declines with its customers when an attempt at communication via email, isn't acknowledged or even responded to.

Try the young women's clothing company, Triple Five Soul. I emailed them with a product inquiry (purchase of a coat) and to this day (it's been 2 weeks), I have yet to hear from them. A male friend of mine emailed them 3 days ago and also has not received a reply. All of the retail companies that i have ever emailed (ie. Gucci, Abercrombie & Fitch, Bebe, BCBG) have answered my inquiry within 24 hours. Some companies send an automated reply acknowledging receipt of my email.

So did my email go through? Should I send it again? Is it lost in cyberspace? Is the company just backlogged with email that they can't respond within a reasonable amount of time? Or is there even anyone on the other end of that email address? Without a response or acknowledgement that I'm a valued customer, its like talking to a wall.