Branding.
So very important when you're trying to engage an audience and bring them into another realm. They're physically sitting in front of a glowing computer screen, either in their living room in their comfy 'at home' clothes, or sneaking in a game or two during working hours. They not only come to Bodog to test their luck but to be taken into the world of smokey casino lounges, hobnobbing with the high rollers, and admiring the eye-candy milling about.
Bodog has the strongest brand compared to other online entertainment companies out there. Everything looks and feels the same, giving it a very strong presence. Think about it, gambling companies are TAKING your money. Don't you want to know your money isn't going to just disappear into thin air with a company who doesn't look like they know what they're doing?
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